Strong and Vital No 1

AI CONQUERS THE CREATIVE WORLD Artificial intelligence (AI) is undoubtedly a topic that is attracting a lot of attention nowadays. Opi nions differ as to whether AI poses a threat to hu manity or whether it will bring about positive chan ges. As someone who has spent a lifetime working in photography, video production, web design and graphic design, I see artificial intelligence as a gre at asset to my work. Despite my advanced age of 67, I still have the attitude that there are no limits as long as you try to go further. I now work with artificial intelligence in many areas of my advertising agency and see it as a blessing for my work. AI enables me to work more efficiently and precisely. It helps me to master complex tasks and find creative so lutions. For example, I can use AI-controlled algorithms to edit images, produce videos and design websites. It supports me in developing my creativity and expands my possibilities as a professional. For me personally, it is therefore of great importance that we familiarise ourselves with artificial intelligence and le arn to distinguish between reality and fiction. The more familiar we become with technologies, the better we can acknowledge the potential dangers and counteract them. Education and awareness are crucial in this re gard. It is important to inform ourselves on how AI works and learn to scrutinise it critically. Ultimately, how we use artificial intelligence depends on us humans. We have a responsibility to use it for the good of society while minimising potential risks. Artificial intelligence can help us discover new horizons and orga nise our work more efficiently. Text and images Hans Hadorn

Overall, I see artificial intelligence as an opportunity that we should exploit, but also as a challenge that we must face. With the right knowledge and the right attitude, we can reap the benefits while mitigating the risks. It is up to us to contribute to shaping the future of artificial intel ligence and turn it into a tool that supports us humans in our creative work while opening new possibilities. Little AI test: Can you find out which photos are real and which ones I created with the help of AI?

Of course, I am also aware of the negative aspects of artificial intelligence. Criminals use AI to deceive innocent people and pursue their malicious intentions. They can use AI technologies to create fake content that is almost indistinguishable from real content. This poses a serious threat and requires constant vigilance to recognise and counter such manipulation.