FITNESS TRIBUNE No 1 English

Fitness News

WORLD CLASS KAZAN One of the most exciting events recently in the fast growing Russian fitness industry was the grand opening in June 2003 of World Class Kazan, the biggest ever regional fitness centre. Attending the opening ceremony were many of the most important figures in business and politics, including the pre sident of Tatarstan and the governor of Sverdlovsk. This fitness centre features all the latest fitness equipment including treadmills, cycles and the unique elliptical cross trainers from Precor. All the Precor

equipment was supplied by MFitness, exclusive distri butors for Rus sia and Ukraine, and it covers not only strength and cardiovascular training but also flexibility training and delivers it in a smooth, fluid way. Precor machines are probably the best known brand in Russian fitness circles and they have already been installed very successfully in major fitness clubs like World Class, World Gym and Dr. Loder, plus all the health clubs in Mar riott hotels in Moscow and other regio nal cities.

Special touch sensitive console techno logy features on Precor equipment for interactive control and moni toring by the exerciser. There are numeric keys, intuitive keystroke sequencing, and multiple feedback opti ons. Large displays and accompanying graphics are combined for exceptional clarity. With Precor, it›s also even easier to use because the displays are in the Russian language. All the latest Precor models can be seen and demonstrated in Russia›s largest fit ness equipment specialist at 53 Vernad skogo Avenue, Moscow. For full details call MFitness on tel +7 (095) 974-1234 that after a few months his or her moti vation crumbles, boredome kicks in and the feeling of visible progress is lacking. According to a British study after three months over 40 percent of new members on average go to the gym under four times per month and the number of peo ple still working out three times a week plummets to 14 percent. At this point the membership is often terminated. To prevent this from happening Life Fitness has come up with Strength IQ, a new integrated and progressive strength trai ning concept. Info: www.lifefitness.com

Life Fitness offers progressive strength training to diminish membership fluctuation

The retention of existing and the acqui sition of new customers has become the single most important as well as difficult topic for gym owners. Hence, marketing strategists concentrate their efforts on those tasks. After its top position in the cardiovascular market has become undeniable Life Fitness, the leading manufacturer of a full line of cardiova scular and strength-training equipment,

now wants to increasingly focus its efforts on the strength-training realm. «Strength IQ» is the title of a recent initiative aimed at a considerable dimi nishment of membership fluctuation through progressive strength training solutions. Gym owners know the problem all too well: Bristling with enthusiasm, a new member signs his contract only to find

Whole Body Vibration Interests and possibilities In whole body vibration, mechanical vibrations are transmitted to the body through a vibration plate. Muscles react to the vibration by contracting and rela xing automatically. Whole Body Vibration works on the entire body so the effects can be obser ved in various body tissues. * Vibration training strengthens muscles, increasing not only explosive power but stamina too. * During the training the nerve paths are sensitised and activated, and circulation is improved.

* The contractions encourage blood circulation. Waste products are removed more quickly! * The combination of muscle strengthening and local fat burning indirectly leads to a reduction in cellulite. The skin looks noticeably smoother and more toned. After training, you feel relaxed. You feel good. Info: www.fitvibe.com

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Fitness Tribune International 1