FITNESS SPORT No 1 year 2007

 cont. from page 9

From Fitness test to Fitness sport… the Sport Badge today, the Sport medal tomorrow! Strenflex Fitness Sport is quite a dif ferent category from the Fitness test. Strenflex Fitness Sport is targeted towards well trained people who have at least achieved the Bronze badge. People from the age of 18 can compete in the Masters Decathlon. Young people from age 12 may par ticipate in the Open Championships. These competitions may also be used by the STCs for their marketing and promotion purposes. Because those who take the test today might well be the athletes of tomorrow. The STCs could in fact organise their own inter nal competitions, either in their home town or between schools. STCs could also increase name recognition by sending their athletes to participate in national and international Stren flex Championships where at the same time they are able to measure themselves against STCs from other regions and countries. Press coverage at such events, in your home town or country is tremendous following a win of a European or World title (see page 29). The advantages of Fitness Sport at a glance: ✗ STCs and their members may par ticipate in regional, national and international fitness competitions and establish their own “Gym team”. This promotes team spirit in their gym and they can also com pete against the teams of other gyms. ✗ The Strenflex Open regulations also allows young people between 12 and 17 to participate in the Stren flex Fitness Sport, i.e. STCs can collaborate with the local school authority. Today’s students are tomorrow’s clients! ✗ Strenflex Fitness Sport does not require any previous sports knowl edge nor expensive equipment, so the exercises can be carried out easily by all.

“... Let’s talk about Strenflex. We all know that fitness cannot simply be achieved through a couple of simple exercises. However, the Stren flex exercises and test are extremely valuable in helping to gain valid findings about our own ACTION in respect of personal fitness. From 2008, only those people may contribute articles to Fitness Tribune who have gained a fitness badge. But what does this really mean? You don’t have to be a Nobel laureate to realise that something in the fit ness industry is wrong if a Strenflex test becomes mandatory. There is a credibility crisis. I agree with Jean-Pierre – there are too many repre sentatives from our industry who turn pale when they actually have to show their true colours. Unable to complete press-ups or chin-ups? Incredible. Competence in fitness can only be demonstrated by action. For me, the Strenflex badges are children of the crisis and this makes them all the more important. The industry is marked largely by a lack of authenticity. And it’s not that I’m a strength athlete – people who know me know that I’m of a rather slim build.” Eric-Pi Zürcher – Personal Trainer

WHY STRENFLEX?

ally recognised Fitness Sport Badge to the public. It is our target for every country to build a country-wide STC partner gym network that uses the Fitness badge as a motiva tion booster for their existing customers, but also as a free fitness check to win new customers. Do you want to become an STC or SPE too? Then please call us: Germany: 0163 883 87 33 • Switzerland and Austria: +41 (0)43 443 30 25 or send us an email: info@strenflex.org For further information and all docu ments in several languages, please visit: www.strenflex.org 

Similarly to the STCs, independent per sonal trainers, also called Strenflex Per sonal Examiners (SPEs) , introduce the Strenflex concept into their work to moti vate clients to take regular tests and to participate in championships. Preview 2007/2008 – where do we want to go? The various teams symbolise the inter national character of the competitions. In Aarau for example, athletes from 9 nations competed (Switzerland, Ger many, Austria, Turkey, France, Italy, Spain, Ukraine and Belarus). In 2007, newcomers include Sweden, The Neth erlands, Poland and Croatia where we will hold special trade shows to intro duce the Fitness Test as an internation

Validity of the Fitness Sport Badge:

Gold: 3 years

Silver: 2 years

Bronce:

1 year

20 STRENFLEX fitness sport 12