FITNESS SPORT No 1 year 2007

NEW from Strenflex:

The BASIC FITNESS TEST “Get your fitness sports badge!” – Industry insiders go for Strenflex

COMMENT

The Strenflex Sports Organisation is just 5 years old. Does this mean then, that it is too young to compete with estab lished industry insiders or to offer new things? On the contrary: after FIBO it was the experienced gym owners, long established in the market – those who have seen countless trends and market ing concepts come and go – that opted to earn the fitness badge as a challenge for themselves, their staff and their custom ers in particular. We are now receiving enquiries as well as pledges from nearly all regions regard ing use of the fitness badge as a motivator and an attractive incentive for customers to maintain and improve their level of fit ness. I am therefore not surprised to hear almost apologetic words from the own ers of some of the new Strenflex Partner Clubs: “We basically liked the Strenflex concepts very much from the start, but wanted to wait and see whether you as newcomers would be able to keep up and stand your ground in this (fast paced) market...” Strenflex has stood its ground, is flexible in developing its products and projects and it now looks as if we are being taken seriously, just as the initiators had intended in the first place: To offer the sporting gym customer a contemporary training, test and competition concept for all age and performance groups based on the tried and tested classic exercises. (2001-2003) Member of the EQSF commission for the „Harmonisation of Standardised Training Structures in the Fitness Industry „ on behalf of the EU Commission (from 2002) Member of various expert committees and commissions, including the DIHK Berlin and the TÜV-Rheinland-Group Cologne (2003-2005) Founding member and Board Member of the ENFA/EHFA (European Health and Fitness Associations) based in Brussels

The fitness sports badge in particular is increasingly seen as an attractive market ing tool for retaining existing customers and winning new ones and is success fully employed by member gyms. My trainer team is fit! – A question of honour? The decision to introduce the fitness badge is often a “question of (trainer) honour”, a challenge taken up probably in response to the provocative statements made by the Fitness Tribune’s editor-in chief. A responsible and committed gym owner and trainer can hardly accept the accolade “more unfit than his customers” or “a mere businessman with no self-dis cipline or any ambition to become a role model for his customers” – they must stand up and show this is not true. Alongside several other staff teams the following four new Strenflex Fitness Test Centers (STCs) have successfully passed the basic training test for the fitness badge during the past few weeks. This was their “Badge yield”: ✗ The Extrafit Team from Parsberg with 7 staff members earned 1Gold, 3 x Silver and 2 x Bronze. ✗ The 7 members of the Berlin Dynamic Fitness World Gym passed 2 x Gold, 4 x Silver and 1 Bronze. ✗ The Deen Fitnessclub (Berlin) com pleted the Strenflex fitness test earning 6 x Gold and 3 x Silver, participating were Specialist publications/authored works: Co-author „Leichtathletik 1 und 2“ published by Rowohlt-Verlag, 1976 Co-author „Konditionstraining“ published by Rowohlt-Verlag, 1978 Textbook „ Bewegungsanalyse im Sport“, (“Movement Analysis in Sport“), published by Harri Deutsch-Verlag, 1987 Various specialist articles in trade magazines, such as Leichtathletik (Athletics) and FITNESS TRIBUNE.

Dr. Rolf Krempel Born 1946, in Zittau/Saxony, married to Otti Krempel since 1980, 4 sons aged between 17 and 27. Education: 1967 Secondary school leaving examination (Abitur) in Wetzlar/Lahn 1967-68 Basic military service, Paratroops Battalion 262 Oberbexbach/Saarland 1968-73 Law school in Giessen, Marburg and Hamburg 1973-76 DSHS – Sports sciences at the German Sport University (DSHS), Cologne 1986 Graduation as Doctor of sports science (summa cum laude) 1987 Management Assistant at Chamber of Trade & Industry, Management Academy, Bad Harzburg Sporting activities: Handball, tennis, parachute jumping Athletics (including titles of Hesse Junior Champion and Vice-Regional Champion in pole vaulting, several times pole vaulting Seniors Champion in Baden-Wurttemberg) Holder of the Bronze STRENFLEX fitness sport badge Trainer licenses: Various exercise leader licences, A-trainer licence from the DLV (German Athletics Association) Trainer Certificates and teaching qualifications in tennis and Alpine skiing Career to date: 1997-2001 branch manager and training manager for the DFAV e.V. (German Fitness and Aerobic Association), Bonn 2001-2005 branch manager VDF e.V. (Association of German fitness and Leisure Companies), Berlin Voluntary work at associations, clubs and committees: Voluntary work at associations, clubs and committees: (1997-2000) Member of various FISAF commissions (internal trainer courses) (1997-2001) Founding member of the VDV e.V. and Advisory Board member (1999-2002) Member of the anti-doping commission of the Lower Saxony Interior Ministry (2001-2003) Member of the Working Group on the Leisure Industry at The Cologne Institute for Economic Research

10 STRENFLEX fitness sport 12